Who are florists? Florists are people who sell flowers and cater to the flower arrangement demands of the customers. Some people do it on a small scale while others practice on a larger scale and cater to events such as parties and weddings as well.
Is the flower business right for you?
If you love flowers then it won’t be wrong to say that it’s the right kind of business for you. The respective business has its shares of busy and dull days. It basically revolves around taking care of all the preps regarding flower arrangements and their upkeep. The most important bit is dealing with the customers, who might come into the shop at any hour.
This is not a business for those who already have a full/part-time job.
Can anybody start a flower business?
Although some universities now offer different courses regarding working as a florist there is no absolute requirement education wise. It’s the florist’s personal choice if he wants to pursue a degree course for which he has to do coursework and take an online exam. However, a license is mandatory to run a flower shop. For example, if you are a flower business in Malvern and are a florist, Florist Malvern East will require for you to have a practicing license.
What are the key skills required for a florist?
When you think to yourself as to how to find a good florist, one that has the following mentioned skills will come to mind:
• A florist with excellent customer service skills
• Good organizational skills
• Can identify different plants and flowers
• Has a good aesthetic sense
• Is creative
Are the ongoing expenses of a flower shop easily manageable?
Ordering flowers is amongst the top ongoing expense as far as a flower shop is concerned. Some of the other major expenses are the cost of leasing a place, paying the workers and the delivery vehicles. Like flower delivery, Malvern delivers flower all over Malvern and the vehicle needs fuel and upkeep.
What’s the right price to charge the customers?
There is no right or wrong price as far as the flower business is concerned. A simple flower can cost around five dollars whereas a big wedding event cost can go up to $1,000 or even moredepend on the quantity and the kinds of flowers used.
Promoting the flower business
There are several promotional tactics that can be applied by a flower business. It can:
• Offer courses and classes to the locals
• Offer commissions to event managers
• Do networking with wedding planners and event managers
• Satisfying the customers and relying on word of mouth
Can you expand your flower business and make it more profitable?
Well, the key to doing that is developing a strong clientele, which is possible if you keep your customers satisfied. This way you can increase your orders in peak season, especially the holidays and occasions. Say for instance you sell flowers, Malvern is your base, then it would be a good idea staying in touch with its residents to enhance your sales.